Well Made

Well Made, a family-run company known for its high-quality, handmade framing and home decor, evolved under new ownership, leading to my role in helping to rebrand the company. I developed a new branding guide featuring a refined color palette of natural hues and calming earth tones, aligning with the company's evolved vision. This redesign successfully modernized their image, resonated with their target audience, and highlighted the company's mature, sophisticated, and timeless style.