Teaspressa

Teaspressa, a Shark Tank company that made a niche for themselves by pioneering patented tea that can be brewed like coffee and mixology cubes that make instant flavored cocktails, had spectacular branding and established imagery, but found that their email marketing and creatives we’re falling behind in comparison to their other digital marketing initiatives. To combat this we created new automated flows and campaigns that targeted both their B2B and B2C audiences, with tailored copy and creatives that honed in on the uniqueness of their product and benefits, while embracing their striking and captivating style.